When it comes to Dynamic Product Ads (DPA) on Meta, not all creative tools are created equal. Some prioritize media buying automation, while others focus on cross-channel scalability. Confect.io takes a different approach: it’s purpose-built for ecommerce brands that want to create high-performing, beautifully branded Catalog Ads – without needing a dev team on standby.
In this review, we’ll break down how Confect compares to alternatives like Smartly.io, Hunch, and Marpipe, and why it might just be the best option if your primary goal is to elevate the look and performance of your DPAs.
Table of Contents
Confect compared to other tools and alternatives
In the world of creative tools for Dynamic Product Ads, few platforms are as laser-focused as Confect. While alternatives like Smartly and Hunch offer broader functionality – including media buying automation and multi-channel campaign management – Confect stands out by doing one thing exceptionally well: making your Catalog Ads perform better through better design.
It’s a creative powerhouse that integrates directly with Meta, giving ecommerce marketers full control over how products appear in ads – without relying on developers or complex manual workflows. Unlike tools that try to be all-in-one platforms (but often compromise on usability), Confect remains focused, intuitive, and highly specialized for DPA success.
User reviews for Confect
When it comes to user satisfaction, Confect stands out as the highest-rated tool among its alternatives in most categories, especially among ecommerce marketers focused on Meta Dynamic Product Ads. According to recent G2 reviews from May 2025, Confect consistently outperforms competitors across the most important criteria: ease of use, ease of setup, and overall product direction.
| G2 review scores | Confect.io | Hunch | Smartly | Marpipe |
|---|---|---|---|---|
| Meets Requirements | 9.6 | 8.9 | 8.5 | N/A |
| Ease of Use | 10.0 | 8.3 | 8.3 | N/A |
| Ease of Setup | 9.6 | 8.9 | 8.9 | N/A |
| Ease of admin | N/A | 8.7 | 8.3 | N/A |
| Quality of support | 9.8 | 9.9 | 9.3 | N/A |
| Product Direction | 10.0 | 9.3 | 8.6 | N/A |
| Price (starting from) | $299/mo. | $2,800/mo. | $4,000/mo. | $1,499/mo. |
| Commitment | Monthly | Yearly | Yearly | Yearly |
Prices are lowest price points without ad-spend limits.
Ease of Use (10.0) – Confect’s interface is widely praised for being intuitive and streamlined. Marketers report being able to jump in and start designing within minutes – without needing tutorials or training sessions. It’s as easy as Canva, but with the customization power of Photoshop.
Ease of Setup (9.6) – Users love how simple the onboarding process is. With automatic product catalog syncing, visual walkthroughs, and pre-built design templates, most teams are up and running within hours, not weeks.
Product Direction (10.0) – Confect receives top marks for innovation and staying ahead of ecommerce marketing trends, especially within dynamic advertising. Users frequently highlight how new features feel tailor-made for their daily workflows – like brand asset automation and story ad resizing.
Value and Pricing – With a starting price of $299/month and no long-term contracts, Confect is seen as an incredible value – especially compared to Smartly and Hunch, which require yearly commitments and significantly higher monthly fees.
Support (9.8) – While Hunch edges slightly ahead in support scores, Confect’s team is also highly rated for being fast, helpful, and proactive. Many reviewers describe their onboarding and ongoing assistance as “hands-on” and “more like a partner than a vendor.”
The biggest takeaway here? Confect is both powerful and accessible. It delivers high-end design capabilities with the simplest setup – at a fraction of the cost and without the need of an involved IT department from your side.
Our rating of Confect
To properly assess Confect, we evaluated the platform across the key features that matter most to ecommerce marketers using Dynamic Product Ads on Meta. The goal was to understand not just how powerful the tool is – but also how practical and usable it is for real marketing teams working at scale.
Here’s how Confect scored across each category:
Confect isn’t trying to be everything – it’s trying to be the best at one thing. And in the world of Meta Catalog Ads, it absolutely is.
This is the only area where Confect scores low – but intentionally so. Confect does not offer campaign management or automated bidding. If you need predictive budget allocation, automated campaign structures, or rules-based targeting, you’ll need to pair it with Meta Ads Manager or a tool like Smartly or Hunch. But if your goal is simply better creative for DPAs, Confect should be your go-to tool.
Pros and cons of Confect
What we like
- Optimized specifically for Dynamic Product Ads/ Catalog Ads
- Very intuitive and easy for ecommerce companies
- Gives you all options for advanced Dynamic Product Ads (Video, story, etc)
What we don’t like
- Don’t have any features for “manual ads” or automated media buying
- Not usable for Google Ads
Who is Confect best for?
Confect is built for ecommerce marketing teams that want to take full control of their Dynamic Product Ads – without relying on developers, clunky external tools, or even graphic designers if needed.
If you’re running Meta Catalog Ads and want them to look better, perform better, and reflect your brand perfectly, Confect is a perfect fit. It’s especially useful for brands that care deeply about how their products are presented visually, and who want to scale their ad creatives efficiently across thousands of SKUs.
Confect is the best fit for:
Mid-sized to enterprise ecommerce brands
Companies with hundreds or thousands of SKUs that need high-quality, on-brand visuals for every product variation – especially across seasonal campaigns, promotions, and multiple product categories.
Performance-focused marketers and paid social teams
Teams that want to continuously test, iterate, and optimize ad creatives directly within Meta Ads Manager, without jumping between platforms or involving multiple departments.
Creative teams that care about brand consistency at scale
If your brand identity matters – and you want to maintain consistent design across thousands of products – Confect makes it easy to stay on-brand, even with complex catalogs.
Companies using Meta Catalog Ads
Confect is best for teams heavily invested in Meta’s ad ecosystem. If your ad strategy includes a big focus on Facebook, Instagram, TikTok, or other social platforms, Confect delivers unmatched creative power.
Confect is not the best fit for brands looking for a single platform to manage media buying, budgeting, or campaign automation.
If you need to automate bidding, set up complex targeting rules, or manage large-scale campaign structures, a tool like Smartly.io or Hunch may be more appropriate.
Features of Confect
Confect is packed with features that make it easier for ecommerce marketers to build better-performing product ads – without relying on IT departments or complicated 3rd party tools.
Whether you’re customizing designs, managing catalogs, or adapting creatives for different formats, everything is built to be intuitive and flexible. Below, we’ll walk through the key areas where Confect stands out and how each feature helps you create more effective Dynamic Product Ads.
Designing
The beauty of using Confect is how easy it is to design your Dynamic Ads, compared to a lot of the alternatives.
It’s easy to design your ads, verify that it looks great across all product types, and set them live in Meta and your other channels needed – no matter if it is an “always on” design or a time-sensitive campaign design.
Design editor
Confect’s drag-and-drop editor is simple to use, yet powerful enough for professional-grade design work. It combines the speed and ease of Canva with the creative flexibility of Photoshop – allowing marketers to build fully branded catalog templates in minutes.
You can add product images, pricing, logos, text, shapes, and overlays – all of which dynamically update based on the products in your catalog. The learning curve is virtually non-existent, making it easy for both junior marketers and seasoned designers to collaborate effectively.
On brand designs
Staying on-brand at scale is effortless with Confect. You can upload:
- Custom fonts (or choose from Google Fonts)
- Brand logos and product badges
- Color palettes and reusable styles
- Videos and animations
This means every product in your catalog – whether it’s a $10 t-shirt or a $1,000 luxury handbag – can be styled perfectly to match your brand guidelines. You can even control layout spacing and margins dynamically, ensuring consistency across thousands of product variations.
One especially powerful feature is Product Assets. For example, you can automatically show a specific logo or icon based on product fields (e.g., brand or category).
Upload your Adidas and Nike logos once, and Confect will apply them to the right products; no extra setup needed, and no help needed from your IT department.
You can also save elements you have created in your designs, making your on-brand designs easy to re-use for upcoming campaigns, or find inspiration in their pre-made elements publically available.
Managing catalogs
Managing your product catalog is one of the most important parts of running successful Dynamic Product Ads – and it’s often where other tools fall short. Confect makes catalog management feel like a natural part of the creative process rather than a separate technical task.
You can edit how your products appear in ads, set up design logic based on product data, and apply rules that adapt your templates automatically – all without touching a feed file or writing any code.
Whether you’re highlighting sale items, customizing designs by category, or running seasonal campaigns, Confect gives you the flexibility to do it all visually and intuitively. It’s a tool built for marketers, not developers.
Editing Meta Dynamic Product Ads
Confect gives you hands-on creative control over your Meta product feed. You can build designs that pull live product data into beautiful, performance-driven ad templates – without leaving the Confect editor.
Whether you want to spotlight price drops, display category-specific messaging, or create urgency for low-inventory items, it’s all possible in just a few clicks.
And the best thing of it all? You are using Confect directly from the Meta Ads Manager, making it easy to do design changes when you are editing your ads anyways.
Tailoring designs based on rules
With Confect’s Design Rules, you can define exactly how your catalog creatives should behave – based on product data and scheduling.
Examples include:
- Show a red “SALE” banner if the product is discounted
- Display a luxury template for high-value items
- Use a seasonal template for Christmas or Black Friday
- Highlight new arrivals with a specific layout
Rules can be layered and combined – so you can, for instance, apply a Christmas template only to products currently on sale in November. And because rules are visual and intuitive, they’re easy to set up for any marketer, no matter their experience level.
Confect’s interface for these design rules is the best user experience we have seen for such an advanced feature among the alternatives: It is extremely easy to give your Catalog Ads the specific look you want them to have.
Multiple designs
Confect makes it easy to test different designs across your product catalog. You can run multiple templates at once, compare performance, and adjust creative in real time – all from within Meta Ads Manager, thanks to Confect’s native Chrome extension.
This means less switching between tools, more creative agility, and a smoother workflow for marketers who want to iterate quickly.Confect pricing
Catalog Ads formats
When it comes to Dynamic Product Ads, most ecommerce brands focus on the basics: a static image in the square 1:1 format with price, product title, and maybe a discount badge. But Meta’s Catalog Ads offer much more – and Confect is built to help you take full advantage of them.
Confect doesn’t just help you create better-looking product ads – it helps you unlock underused but highly effective formats like Stories and Video-based Dynamic Product Ads, which often outperform static formats in both engagement and conversion.
Whether you’re selling fashion, electronics, home goods, or luxury items, standing out in-feed is crucial – and Confect makes it easy to scale creative into high-impact formats that actually get noticed.
Story Catalog Ads
Story placements on Instagram and Facebook are increasingly important – but until recently, most brands didn’t use them for catalog ads. Why? Because resizing and adapting square templates for 9:16 formats was a time-consuming, manual process in most tools.
Confect changes that.
With just a few clicks, you can turn any square design into a fully responsive Story version or 4:5 version. The system intelligently adapts the layout to fit vertical dimensions, placing the product, price, and branding elements in optimal positions
For 80% of cases, the auto-generated layout is ready to go. For the other 20%, you have full control to tweak positioning, spacing, or add new Story-specific elements like a “swipe up” text.
These responsive designs work across Meta placements, giving you an easy way to ensure your product catalog stands out in both feed and vertical environments – without doubling your workload.
Plus, with scheduled design rules, you can push different Story creatives during high-impact campaigns like Black Friday, Christmas, or seasonal sales.
Video Dynamic Product Ads/ Product Level Video
Video DPAs are one of the most powerful tools in modern performance marketing – but they’re notoriously difficult to produce at scale. Most brands simply don’t have the time, budget, or assets to create video content for thousands of products.
That’s where Confect comes in – it can automate it all, and automatically publish the videos to Meta.
Confect includes a fully featured video timeline editor, enabling you to turn static catalog designs into engaging motion ads in minutes. You can animate:
- Product titles fading in or sliding up
- Price tags bouncing into place
- Brand logos rotating or scaling
- Background elements changing with time
- Text overlays pulsing or flashing
- Inserting an intro or a call to action in the end
- Showing Product videos if you have those
You can also use actual video assets (if you have them) or mix animations with static product images to create hybrid formats that feel dynamic and visually rich.
Importantly, all of this happens at the product level – so each individual item in your catalog can have its own personalized video version, created automatically from your design rules and templates.
It’s a level of scalability that would normally require a production team or third-party agency. With Confect, it’s built-in and marketer-friendly.
Campaign management and Media Buying
Confect is focused entirely on the creative side of Dynamic Product Ads. It does not offer campaign automation, budget rules, or audience management.
If your team is looking for a tool to automate media buying or build campaign structures at scale, you’ll want to pair Confect with Meta’s own tools – or combine it with a platform like Smartly or Hunch.
But if your priority is creative performance, personalization, and scalability, Confect delivers exactly what you need.
Other channels
While Meta is the primary channel supported by Confect, you can also use your designs on your products in:
- Email (Klaviyo, Salesforce, etc.)
- TikTok
- Snapchat
- and 20+ other channels
You can apply the same templates and rules used for your Meta DPAs across these platforms, ensuring a consistent brand experience. The only major exception is Google Ads, where product ad design customization is not permitted by Google policy.
Setup and implementation
Getting started with Confect is refreshingly easy. Once you connect your Meta catalog, the platform automatically imports your product data and enables visual editing immediately. Most core features work right out of the box with minimal manual setup.
And the few places where manual steps are needed, Confect offers detailed, visual documentation and helpful onboarding support.
And once connected, all product data is accessible across your templates, rules, and scheduling – allowing for deep creative automation without writing a single line of code.
Analytics
Confect offers built-in analytics to help you evaluate how different product sets and design variations are performing. You can track:
- Top-performing templates
- Underperforming ad sets
- Performance by design template
- Product set engagement trends
While it doesn’t replace a full analytics platform, these insights are more than enough to guide your creative testing and identify opportunities to optimize your catalog ads further.
Google Ads
Currently, Confect does not support Google Ads due to restrictions by Google, that are not allowing us marketers to edit the designs of product images in Google Shopping. This is a Google limitation – not a shortcoming of Confect itself.
If you’re running significant spend on Google, you’ll need a separate solution for managing or enhancing your Google Shopping titles and feeds.
Final conclusion
Confect doesn’t try to do everything. It doesn’t replace your ad buying platform. It doesn’t manage your bidding strategies. And it won’t automate your audience targeting.
But what it does do – create world-class Dynamic Product Ads at scale – it does better than any other tool on the market.
For ecommerce marketers focused on Meta DPAs, Confect is the gold standard. It gives you full creative control over your catalog, lets you personalize design logic with intuitive rules, and supports advanced formats like Story and video without any technical complexity.
Most importantly, it empowers marketing teams to move fast. You don’t need to wait on a designer or developer to launch a new look for your products. You don’t need to hire an agency to test multiple formats. And you don’t need to leave Meta Ads Manager to manage your templates.
While platforms like Smartly and Hunch offer broader campaign automation features, they come with a steeper learning curve, higher cost, and often unnecessary complexity – especially if your primary focus is creative.
Confect focuses on what drives conversions in Catalog Ads: the creative itself. And in that, it delivers beautifully.
Confect pricing
One of Confect’s biggest strengths is its transparent and accessible pricing model.
Starting at $299/month
This entry-level plan includes full access to the design editor, catalog automation features, design rules, Story catalog ads, and more. There are no hidden limits on catalog size, ad spend, or number of templates.
Free 30-day trial
You can try Confect risk-free for a full month before committing. This is ideal for testing how it fits into your team’s workflow or validating its performance before scaling.
Monthly commitment
Unlike most alternatives (Smartly, Hunch, and Marpipe) which require yearly contracts, Confect offers flexible month-to-month billing. This makes it especially attractive to fast-moving brands that don’t want to be locked in while testing new tools.
When you compare this pricing to tools like Smartly ($4,000+/mo), Hunch ($2,800+/mo), or Marpipe ($1,499+/mo in most cases), Confect delivers enterprise-level creative capabilities at a price point even smaller teams can justify.